The Year of JT
For millions of North Americans, the Super Bowl is a sacred event, a revered historical moment defined by deafening cries, competitive vigor, and moments of incomparable intensity. But the appeal of the Super Bowl is not reserved for die-hard football fans – the allure is universal, as even families who have never seen a game of football in their lives gather around the television with drinks and snacks.
Besides, the Super Bowl is never only about football; it is also known for its big-budget commercial programming, reliance on over-the-top entertainment, astonishing visual spectacles, and awe-inspiring halftime performances.
Traditionally, only the most legendary artists have had the privilege (and enormous responsibility) of performing at the Super Bowl halftime show. Revolutionary acts like Madonna, Michael Jackson, Aerosmith, Bruce Springsteen, and The Rolling Stones have all delivered show-stopping performances in the past.
True to form, this year, the Super Bowl has recruited yet another icon to attain the pinnacle of broadcast entertainment. This year, the Super Bowl organizers have once again chosen a consummate performer that exhibits limitless talent and dynamic charisma for their halftime show.
This year, the Super Bowl has chosen Justin Timberlake.
Recognized for his work as a solo artist and as the youngest member of popular boy band NSYNC, Justin Timberlake is the defining male pop artist of our era, and one of the most acclaimed artists of all time. Known as the President of Pop, Timberlake has sold over 32 million albums as a solo artist and 50 million albums as a member of the boy band. In his solo career, he is the maestro behind albums such as 2002’s R&B-tinged Justified and 2006’s chart-topping magnum opus FutureSex/LoveSounds, as well as smash hits like “Cry Me a River” and “SexyBack.”
In short, Timberlake is a legend, thus making him more than deserving of this prestigious halftime slot.
In many respects, 2018 will be a big year for the ten-time Grammy winner. In addition to performing at the Super Bowl, JT will release his first album in five years, Man of the Woods. Timberlake’s family, fatherhood, and Southern American roots deeply inspire the album. Finally, the President of Pop will also be embarking on a 27-date North American trek in support of Man of the Woods. In keeping with the rural influences of the album, Justin Timberlake promises to “bring the outside in” on his latest tour. The Man of the Woods Tour will visit venues such as Montreal’s Bell Centre and Toronto’s Air Canada Centre.
The next few months promise to be huge for the Tennessee native. For those interested in seeing Super Bowl-level talent in their city, be sure to get a pair of Justin Timberlake tickets!